Tapget AI

Intro 

Restaurants need steady, local growth—more reviews, repeat orders, and memberships—without adding staff workload. Tapget turns everyday moments into one‑tap actions that increase reviews, social follows, orders, and retention, all measurable and policy‑compliant.

Table of contents 

• Local Restaurant Growth: Core Levers and Framework
• How One‑Tap NFC Journeys Work
• Methods & Steps: Deploy, Measure, Optimize
  • Placement checklist
  • Staff scripts
  • Pitfalls to avoid
  • Measurement plan
• Tapget Implementation: Actions by Restaurant Scenario
• Compliance: Review Rules and Transparent UX
• Mini Case & Prompt Templates
• FAQ
• CTA

Local restaurant growth: core levers and framework 

Local growth depends on consistent reviews, visible social presence, seamless ordering, and memberships that drive repeat visits. The friction is asking at the right moment without slowing operations.

Framework for local business growth:

• Identify high‑intent moments: paying, dining, waiting, pickup, and delivery.
• Place NFC or printable prompts matched to one‑tap actions.
• Standardize compliant scripts that staff can use in one sentence.
• Track taps → opens → completions → outcomes weekly; optimize placements and copy.

How one‑tap NFC journeys work 

A guest taps their phone on an NFC card or sticker and lands on a customized page configured for the context: leave a review, follow social, start self‑ordering, join membership, connect WiFi, tip staff, share with friends, redeem offer, buy deals, add staff contact, subscribe to events, or enter a lucky draw. Every tap is trackable, enabling conversion analytics by placement.

Methods & steps: deploy, measure, optimize 

Placement checklist 

• Cashier counter: Reviews, social follows, coupons/limited offers after payment.
• Dining table: Self‑ordering during meal; review request after check presentation; staff tipping.
• Window/poster/banner stand: Follow social, limited offers, buy deals for passersby.
• Receipt & delivery packaging: Reviews, share with friends, re‑order links at home.
• Staff badge/fitting room (if applicable): Add staff contact, membership signups, tipping in 1:1 moments.
• WiFi connect: Tap to connect, then present a customized page for review or follow with consent.

Staff scripts (short and compliant) 

• Review ask: “If your meal helped make your day, a quick tap here lets you leave a review—thank you.”
• Order/follow: “Tap to re‑order or follow for weekly specials—no searching needed.”
• Membership/tip: “Tap to join our membership or tip your server in seconds.”

Pitfalls to avoid 

• Overloading one card with multiple actions; keep the action context‑specific.
• Incentivizing positive reviews or review gating.
• Vague copy; be explicit about the action and why it helps the guest.
• No measurement; iterate placements and prompts based on data.

Measurement plan 

Track per placement:

• Funnel: taps → opens → completions (reviews, follows, orders, signups).
• Benchmarks: tap‑through 60–85%; review completion 8–20% depending on script and timing.
• Outcomes: reviews/week, social follows/week, self‑order starts, membership signups, coupon redemptions.
• Iteration cadence: analyze weekly, adjust copy and micro‑placement, expand winners.

Tapget implementation: actions by restaurant scenario 

• Cashier counter: Reviews + social follows + coupons. Expect steady review cadence and follow growth post‑payment; track review completions and offer redemptions.
• Dining table: Self‑ordering, reviews after check, tipping. Improve order throughput and capture immediate feedback; measure order starts and tips.
• Window/poster/banner stand: Follow social, limited offers, buy deals. Convert foot traffic; track follows and deal purchases.
• Receipt & delivery packaging: Reviews, share with friends, re‑orders. Build after‑meal reviews and referrals; track shares and re‑order starts.
• Staff badge: Add staff contact, memberships, tipping. Support personalized service; track contact saves and signups.
• WiFi connect: After connection, present a customized page with review/follow options and clear consent.

Tapget supports 14 one‑tap actions with customized pages, enabling a combined review + social + orders + memberships program that’s measurable and compliant.

Compliance: review rules and transparent UX 

• No review gating: Provide equal paths for all customers; don’t filter sentiment.
• No positive‑review incentives: Promotions must not be contingent on positive ratings.
• Transparency: Clearly state the action triggered; avoid misleading copy.
• Authenticity: Never write reviews on behalf of guests or suggest ratings.
• Privacy: For memberships/events, show consent and opt‑out options; respect local regulations.

Mini case & prompt templates 

• Counter case: Moving NFC cards to the payment terminal with “Tap to leave a quick review” produced ~75% tap‑through and ~12% review completion over four weeks, plus ~8% weekly social follow growth via a second card.
• Table prompt: “Loved your meal? Tap to review & save our weekly specials. Takes 10 seconds.”

FAQ 

• How does this drive local business growth? By placing one‑tap actions at high‑intent moments, you increase reviews, orders, follows, and memberships—core drivers of local visibility and retention.
• How do we track ROI? Use Tapget analytics: taps, opens, completions, and outcomes per placement; tie to revenue via orders, memberships, and offer redemptions.
• Are incentives allowed for reviews? Do not incentivize positive reviews. Keep promotions separate from review sentiment and follow platform rules.
• What are the best placements in restaurants? Cashier counters, dining tables, delivery packaging, window displays, WiFi connect, and staff badges; test and iterate locally.
• Will staff consistently participate? Provide one‑sentence scripts, place cards within reach, and add gentle reminders near checkout or table tents.
• How fast can we launch? Configure actions, print/order NFC cards or use printable options, place them, and start tracking—often within days.
• Can we use this beyond reviews? Yes—self‑ordering, social follows, memberships, WiFi connect, tipping, share with friends, coupons, buy deals, customized pages, lucky draw, and events.

CTA 

Configure Tapget, choose restaurant placements, and launch a review + social + orders + memberships combo to build local business growth—fast, trackable, and compliant.